#1 OPTION

Distracted driving includes anything that takes your eyes, hands, or attention away from driving, including using a phone, eating, or adjusting vehicle technology.

Before you hit the road, put distractions away and focus on driving. Every trip deserves your full attention.

#DriveFocused #DistractedDriving #SafeDriving

#2 OPTION

Distracted drivers cause multiple crashes every day in Oregon. The safest thing you can do is lock in on driving, everyting else can wait.

Eyes up. Drive focused.

#DriveFocused #PutThePhoneDown #OregonSafety

#3 OPTION

Just 5 seconds looking away from the road at highway speed means traveling the length of a football field without watching whats ahead.

No distraction is worth the risk .

#StayAlert #DriveFocused #SafetyFirst

#4 OPTION

Eastern and southern Oregon roads connect our communities, families, farms, businesses, and recreation opportunities. Help keep them safe by driving distraction-free.

Eyes on the road. Hands on the wheel. Mind on driving.

#OregonRoadSafety #DriveFocused

Core Message

Distracted driving is any activity that takes a driver's eyes, hands, or attention away from safely operating a vehicle. This includes using a phone, eating, adjusting in-vehicle technology, reaching for items, even interacting with passengers and pets.

Even a few seconds of distraction can have life changing consequences. Across Oregon, distracted driving continues to contribute to serious injury and fatal crashes.

Oregon has some of the nation's strongest distracted driving laws. Drivers can face fines of up to $1,000 for a first-time offense. The safest choice is simple, put the phone away, set navigation before driving, and focus on the road.

Educational Copy

Distracted driving remains a documented and persistent contributing factor in serious injury and fatal crashes throughout Eastern and Central Oregon. According to 2024 ODOT crash data, distraction is associated with approximately 15–17% of fatal and serious injury crashes in ODOT Regions 4 and 5.

The risks are not new. Between 2012 and 2016, distracted driving contributed to one in every 12 serious injury crashes in Oregon. During that period, a distracted driver caused a crash approximately every 2.5 hours, that’s nearly 10 crashes every day.

Every driver has the power to help prevent these crashes. Put distractions away before driving, silence notifications, and keep your attention where it belongs: on the road.

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A text message. A bite to eat. Adjusting the GPS. These actions may seem harmless, but they can take your eyes, hands, or attention away from driving when every second matters.

Distracted driving continues to be a factor in serious crashes across Eastern and Central Oregon. Whether you're commuting across town, traveling rural highways, or driving long distances between communities, staying focused behind the wheel helps protect you, your passengers, and everyone sharing the road.

Focus, every trip requires a driver's full attention.